top of page
Professional Case Studies
Small Business Consulting and Brand Design
1/15
In the Summer of 2024, I worked as digital business consultant and land steward on a beautiful waterfront lavender farm in Washington. I had the opportunity to combine my multifaceted technical, creative, and project management skill sets and turn my client's nebulous vision into a tangible reality.
After a multi-year renovation project and many setbacks, the Dungeness Barn House Bed & Breakfast was physically complete...but the website and digital brand had been left behind. Outdated photos, spelling errors, broken links, and a challenging user experience on the website hindered bookings and gave a disorganized impression to potential guests. My client has a reputation of delivering impeccable experiences and thoughtful customer service, so I was hired to translate that into an online format. I partnered with the owner of Dungeness Barnhouse to truly understand her vision and create a new digital presence that reflects her mission of sustainability, community, and stewardship and matches the level of energy she puts into her business.
Scroll through for a full case study, or view the video version here. Check out the Dungeness Barn House site here!
Strategy, Data Storytelling, and Team Leadership
Mobile Gaming: UX Improvements to Drive Traffic
Small Business Banking Opportunity
Nasdaq
In May 2021, Forrester rang the Nasdaq Bell to launch a new product. As part of the launch, employee headshots were featured larger than life in Times Square - no photoshop here, this was a live capture from the event. Bucket list career item!
Mobile Gaming: UX Improvements to Drive Traffic
1/4
Every day at work I used the power of data and creativity to solve puzzles: clients came to me with questions about how to solve business problems, increase sales and loyalty, enhance user experiences, test and validate new products and services, future-proof their businesses, and ultimately enhance the Customer Experience.
In my previous consulting role, I partnered with insights professionals, economists, executives, and user experience designers to develop a deep understanding of challenges and end goals, prepare and execute on customized research plans, and prepare my findings in Excel, Powerpoint, and graphic formats. In my 4+ years at Forrester Research, I worked with over 150 clients across the world, specializing in Financial Services (US and European Markets), Global Payments, Professional Services, High-Tech Software Vendors, Retail, Healthcare, and Government.
I had the pleasure of building a team of fellow data analysts, which included everything from hiring, onboarding to coaching on insights skills, public speaking, client strategy, stakeholder management, analyst relations, and personal brand building. As I continued to evolve my own leaderships skills, I stepped up to lead our internal Research Employee Experience workstream: survey design, qualitative and quantitative data analysis, focus group strategy and implementation, and reporting on findings to executive leadership - I believe in continuous growth, personally and professionally.
Take a look at the case studies in the gallery above: I was held to non-disclosure agreements with my clients, so I have removed identifying information to preserve anonymity as per the contract.
bottom of page